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Writer's pictureDave Newell

Consensus vs. conviction

In our ever-changing business landscape, two powerful words often come into play: conviction and consensus. Both are important, yet each carries a different weight, and understanding the nuanced interplay between them can lead to profound changes in how we approach decision-making in our organizations.


Conviction is like the fire inside a hot air balloon. It is your strongly held belief, your gut feeling, your unwavering certainty in your cause or course of action. Conviction allows you to march forward when others are faltering, to hold your course when the wind is against you. It gives you the courage to launch new ideas, to take risks, to challenge the status quo, to introduce change.


A leader without conviction is like a ship without a rudder, subject to the changing currents and unable to chart a defined course. Conviction is your internal compass, guiding your decisions and actions. It's the fuel that ignites innovation, disruption, and meaningful change.


However, conviction is not without its potential pitfalls. Too much conviction without any room for feedback, perspective, or challenge can lead to arrogance, to blind spots, and, worst of all, to mistakes that could've been avoided. This is where consensus comes into play.


Consensus is about building bridges, about bringing people together. It's about unity, a collective agreement or decision reached by the entire group. When there's a consensus, everyone understands, agrees with, and supports the decision. It ensures that everyone feels heard, valued, and part of the solution. Consensus reduces resistance and enhances commitment, making the implementation of decisions smoother.


However, striving for consensus all the time can lead to stagnation. It can suppress innovation, promote groupthink, and make it difficult to make tough decisions. Overreliance on consensus can mean endless debates, delays, and a lack of bold moves.


The art of leadership, then, is to balance conviction and consensus. Great leaders have the conviction to stand up for their beliefs, but they also value consensus and create an environment where everyone feels their input is valued. They listen, they learn, and they adjust their course as needed. They're not afraid to make tough decisions, but they also understand the power of getting buy-in from their teams.


To build a thriving organization, you need to foster an environment where both conviction and consensus are valued and utilized effectively. Understand when to push forward with conviction, and when to seek consensus. Hold firm to your vision, yet remain open to the insights and perspectives of your team. By doing so, you'll be able to navigate through uncertainty, foster innovation, and build an organization that not only survives but thrives in the face of change.


Remember, as a leader, your role isn't to choose between conviction and consensus but to harness the power of both.


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